Recode posted a thorough piece where writer Nellie Bowles traveled around the LA metropolitan area and interviewed founders of tech startups about how being in LA, instead of Silicon Valley, has helped them. After feeling so down about this city recently, it’s a little heartening to see something can grow here — even if that something happens to Snapchat (cringe). I would definitely say that the people interviewed range from strange to fratty.
There is one sad part that caught my eye:
At an old steel-and-concrete special-effects studio along the main drag in Santa Monica, Peter Pham and Mike Jones have set up an incubator called Science. They have a private movie theater with a 25-foot screen and leather seats.
INT. JOE’S APARTMENT - DAY
(pours one out for Digital Domain)
That’s also technically Venice… Erm. So.
What’s curious about it is that there is an emphasis on being close to film, and television culture. Something that is dwindling in LA. Wouldn’t it be strange to see a shift where tech investment in online ‘content’ starts to make actual entertainment jobs? Not just a few people holding up a smartphone to record something?
Another perpetual starter-upper makes mention of the connection between Hollywood and ‘Madison Avenue’ for advertising. His metaphor is embarrassingly clunky, and makes his advice about the connection here being more natural a dubious one.