Well, well, well. Guess what’s back? It’s Apple TV rumors! John Paczkowski wrote that BuzzFeed’s sources tell them that the new TV box will be unveiled at a September event. The next iPhones are also rumored to be announced at the same event.
The device itself is pretty much as we described it to you in March, sources say, but “more polished” after some additional tweaks. Expect a refreshed and slimmer chassis and new innards; Apple’s A8 system on chip; a new remote that sources say has been “drastically improved” by a touch-pad input; an increase in on-board storage; and an improved operating system that will support Siri voice control. Crucially, the new Apple TV will debut alongside a long-awaited App Store and the software development kit developers need to populate it.
Maybe Apple’s just trolling everyone at this point?
It’s not like I care, or anything.
- The Bold, Old Apple TV
- Rumor Has It
- You Tell Him I Ain’t No Bandleader
- Rumored Apple TV Rumored to Not Have Rumored 4K
- Shelved Prototype and TVKit Rumors
- The Same Progress as Last Year
Curiously, John’s sources say that the OTT service will not be unveiled at the same time.
When rumors of the rumored unveiling were last destroyed via a leak to The New York Times, the blame for it was placed on the content partners not cooperating on the OTT service. (Specifically, trying to get local broadcast stations onboard, not just national networks, and studios.) As I’ve repeatedly argued, there is plenty of justification for upgrading the device even without the OTT service.
Obviously, if this rumor is true, and the device ships without an OTT service, it can only mean that Apple Executives love reading my blog. No other conclusion, really.