The Hollywood Reporter: "More Theaters Sign Up for Paramount's Daring VOD Plan" ►

The Hollywood Reporter might be misusing the word “daring”, but Paramount does have a unique plan to reduce the window between theatrical release and on-demand release. The agreement only covers some films (right now, it’s two horror films), and there’s still a small window of theater time. When the number of screens showing a movie drops below a threshold (300) then Paramount can release it through video on demand services in as little as 17 days. The theater chains receive a share of the profits.

“This is all about changing the definition of theatrical windows. Instead of starting the countdown from when a movie opens, we are starting from when it ends,” Paramount vice chair Rob Moore told The Hollywood Reporter when the deal with AMC and Cineplex was struck.

Big movies, like Mission Impossible: Rogue Nation aren’t part of this. People are willing to go see those kinds of summer blockbusters, and everyone would love to protect the profits in that window.

Contrast that with Netflix’s day-and-date approach where none of the major chains will screen their films.

This could be a way to make more mid-budget pictures in the future, if they can be quickly moved to digital, on-demand markets, and out of the high-stakes opening-weekend races.

2015-07-30 16:00:00

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