Roku’s winning strategy is ads. What’s Apple’s? ►
Last week, Roku held a press event in New York where they unveiled their latest streaming devices, wireless cameras, and minor adjustments to their existing, content-driven interface. If you were hoping for a dramatic update to Roku OS, Lucas Manfredi has the disappointing details over at The Wrap:
The platform introduced a “Coming Soon to Theaters” row and personalized sports highlights. It also launched short-form content rows in the All Things Food and All Things Home destinations for users to easily find smaller curated clips, from recipe tutorials to home organization hacks. It also unveiled badges to help users differentiate between free, paid, new and award-winning content.
If you have used Roku devices or TVs recently these announcements seem disproportionate to the scale of the event where Masaharu Morimoto served sushi, and puppies were available for adoption.
Category: text