Michelin Mess: How Apple Maps Fumbles Location Details ►
Apple Maps navigation might be on par with Google’s these days, but Apple’s location data is not. Google offers broad coverage for many points of interest, while Apple’s data has mostly relied on knitting together bits from competing business partners. This attempts to mimic Google’s comprehensive coverage without Apple having to do the foundational work itself.
Apple recently announced it would integrate data from Michelin Guide (prestigious/exacting), The Infatuation (trendy/young), and Golf Digest (retirees/executives/awful world leaders). While initial partnerships seemed shrewd for bootstrapping Maps data, Apple now appears content to make the entire platform out of boot straps.
This approach layers on top of existing partners like Yelp, OpenTable, TripAdvisor, and Foursquare, not to mention numerous international partners. Let’s focus on restaurants, the core of the Michelin Guide’s focus.
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